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In the progress of learning and crafting types, Duong has always thought about what makes a Vietnamese typeface. If we rewind to the past, we can see a Vietnamese lettering style on the billboard stores, when the artists adapted Latin typefaces and then added marks based on their styles. Among those, there were mostly all-caps sans-serif types played as descriptions or the store's names themself. To make a new easy-to-read and easy-to-get typeface, Duong mixed some of the researched letters from the story above. He doesn't want to just revive the types, he wants to improve them to fit the modern-day styles, but still have "Vietnamese" souls in them. The typeface was named Phudu (phục dựng) - "revival" in Vietnamese, and has a meaning of timeless (quite the opposite of the name when it can be read as "phù du" - ephemeral).