(Janami Beauty)

(Logo Design, Brand Identity)

About

As a leading distributor of Japanese cosmeceutical & beauty products with guaranteed quality, high reliability, Janami targets customers like women or families, those who need to find a healthy solution for skin-care.

Their foundation is "Nature & Science", typically the application of anti-aging superfoods born from the Japanese diet, or through German inventions from the deep sea. Every ingredient is carefully researched and tested, acting gently, safely with maximum effectiveness.

Janami_Flower-Stationery
Artboard-2@1.6x-min
Artboard-3-copy@1.52x

Design

To highlight the natural cleanliness, we came up with the concept inspired by "Hanakotoba".

Hanakotoba is the Japanese form of the language of flowers. In this practice, plants were given codes and passwords. Physiological effects and action under the color of the flowers, put into words from the impressions of nature and the presence of thorns with the height of tall plants, flowers and garlands of flowers through the various types. These are meant to convey emotion and communicate directly to the recipient or viewer without needing the use of words.

Artboard-4@1.52x

Design

We transformed 5 flowers as graphic icons, and patterns to represent 5 different ranges of products. Although the logo was kept simple for memorable purposes, we tried to find specific shapes, and curves from the chosen flowers and delivered a custom logotype. It delivers a consistent identity by reflecting the informativeness of the key visuals. Each has its own emotional, and delivers diverse feelings, but all are well blended with a natural color palette. As a distributor of cosmeceutical & beauty products, the typeface's choice is kept simple, and humanist, with the floral "Red Rose" as the headline and "Open Sans" as the body text.

The whole layout system was meant to look professional, and clean. And each product line or section has separate colors for logo versions and patterns.

Artboard-6@1.52x
Artboard-5@1.52x
Janami_Name-card_Change-1
Artboard-14@1.52x-1
Artboard-10@1.52x
Artboard-11@1.52x
Artboard-16@1.52x
Artboard-14-copy@1.52x
Artboard-13@1.52x
Artboard-11-copy@1.52x

Credit

Freelance for Purr Creative

Project Manager: Chau Nguyen
Design Lead: Thao Pham
Graphic Designer: Duc Duong

Let's take action together!

xinchao@duongtran.xyz

2023 © by Duong Tran.
Typeface in used: DTF Don (Regular)