For the need for a quiet and personal space in a crowded world, Akorner shares the idea of focusing on the experience when people come to a bookstore. They can relax, have their time to enjoy the books, and can have a drink. To tell the story, we decided not to follow a classical and traditional way of approaching a book-related brand.
But to not be far away from the selling product, we developed a grid layout and system based on the bookshelf outlined shape. The font choices are referred to the front view of a bookshelf and what's usually printed inside the books. While the heading can be very bold, and thick, the subtitle and body text are historically humanist and gothic. We created a typographic pattern as a supporting element inspired from the shape of arranged books on the shelf. Furthermore, the photography style uses half-tone effects to replicate the printing texture in some old books.
Any required design elements should follow the corner's rules to archieve a dynamic, aspiring and unique brand identity.