(Akorner - Book Store)

(Brand Identity)

About

A place with a conceptual visual identity that stays directly to the brand name itself, Akorner.

For the need for a quiet and personal space in a crowded world, Akorner shares the idea of focusing on the experience when people come to a bookstore. They can relax, have their time to enjoy the books, and can have a drink. To tell the story, we decided not to follow a classical and traditional way of approaching a book-related brand.

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Concept/Design

We built a logo and identity surrounding the corner, inspired by the street warning and wayfinding sign, as we want people to notice a quiet place in a non-quiet way. Although the approach can be bold compared to the usual design, this reverse psychology method can instantly interest the viewer.

But to not be far away from the selling product, we developed a grid layout and system based on the bookshelf outlined shape. The font choices are referred to the front view of a bookshelf and what's usually printed inside the books. While the heading can be very bold, and thick, the subtitle and body text are historically humanist and gothic. We created a typographic pattern as a supporting element inspired from the shape of arranged books on the shelf. Furthermore, the photography style uses half-tone effects to replicate the printing texture in some old books.

Any required design elements should follow the corner's rules to archieve a dynamic, aspiring and unique brand identity.

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xinchao@duongtran.xyz

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Typeface in used: DTF Don (Regular)